Reusch Winter Stories




Mikaela Shiffrin is the fastest female skier on earth. As reigning Olympic Champion, World Champion, Overall World Cup Winner and Slalom World Cup Winner she has already won all important trophies in ski racing. With only 23 years of age.

Ever since Mikaela was a teenager, Reusch has been her first and only glove choice – a successful cooperation going hand in hand from her first World Cup victory in Are 2012 to the Olympic year 2018, marking her most successful season so far.

Today, one month ahead of the 2018/19 World Cup season, we are extremely proud to announce the renewal of Mikaela’s long-term contract with Reusch and the extension of our close and very successful collaboration and partnership. As leading brand-testimonial Shiffrin will be using Reusch Racing gloves in competitions and will additionally also help developing her very own Reusch Mikaela Shiffrin signature gloves as part of the Reusch Matadors team.

“I’m very excited and happy to be part of the Reusch family. The contract extension means a lot to me, as it allows me to not only make use of the world’s best ski gloves, but as well to collaborate with such a passionate and innovative company. Getting the chance to work on my own signature gloves is of course another highlight I’m looking forward to.”

Mikaela Shiffrin
Supporting the world’s best ski racers has always been a crucial and elementary factor in the Reusch brand communication. Since 1980 Reusch-supported athletes have won 63 out of 76 possible Overall World Cups, two of them won by Shiffrin.
“We all love Mikaela! She’s young, she’s always positive and she’s incredibly fast. The future belongs to her! That’s one reason why it makes us extremely proud to have her on board. The other reason is the extremely important feedback we receive from Mikaela as a total perfectionist when it comes to equipment. Only perfect is good enough for her – that’s what pushes us to constantly improve our products.”

Erich Weitzmann, Reusch CEO

The American superstar is one of the seven athletes forming the group of the Reusch Matadors. With Shiffrin, Hirscher, Vonn, Kristoffersen, Gut, Pinturault and Veith, Reusch gathered the world’s most successful ski racers in order to produce an extraordinary glove line with unique signature models developed in close collaboration with these seven legends on snow. The 2018/19 Reusch Mikaela Shiffrin signature glove is available in shops starting from October 2018.