Reusch is proud to announce the long-term cooperation with Lara Colturi, who will be relying on racing gloves and beanies from the Bolzano-based sporting goods manufacturer from this winter onwards.

Lara Colturi on the partnership: „I‘m really looking forward to hitting the slopes with my new Reusch Racing gloves! Working with Reusch makes me very proud, because for me the brand stands for tradition, quality, and passion. I am very thankful to Reusch for their trust and I‘m already looking forward to our partnership in the years to come.“

The 16-year-old athlete is considered one of the greatest talents in Alpine Skiing. A gold and a bronze medal at the 2023 Junior World Ski Championships in St. Anton and victory in the overall World Cup of the 2022 South American Cup are indicative of Colturi‘s potential and successful future, as well as already great results in the Ski World Cup 2022/23.

CEO of Reusch, Erich Weitzmann: „Lara is undoubtedly one of the most promising talents in the ski circus. I am looking forward to working with Lara because her determination and positive energy reflect exactly the values that Reusch considers essential. We believe in her dedication, which foreshadows a successful future, and are very proud to be able to work with Lara for the long term."

The Italian-born skier, who competes for the Albanian Ski Federation, forms a dominant Reusch World Cup team together with World Cup aces Mikaela Shiffrin, Petra Vlhová, Marco Odermatt, Marco Schwarz, and Alexis Pinturault. Reusch also equips the ski pools of Austria, France, Liechtenstein, Norway, Switzerland, Slovenia, and the USA.

We look forward to a successful cooperation, welcome to Reusch, Lara!

#BETHEONE