Reusch Winter Stories


Mikaela Shiffrin extends contract with Reusch

Mikaela Shiffrin is undoubtedly the best and fastest skier of recent times, let alone the reigning Overall World Cup champion and World Champion. With 120 World Cup podiums, including 74 victories, the 27-year-old Mikaela has already written history.

Ever since Mikaela was a teenager, Reusch has been her first and only glove choice – a successful cooperation since her first World Cup victory in Are 2012 to the one in Méribel.

Today, with the World Cup season's start just around the corner, we are extremely proud to announce the renewal of Mikaela’s long-term contract with Reusch and the extension of our close and very successful collaboration and partnership.

Thanks for believing in us, Mikaela!


Olympic games
2 x Gold Medal Slalom, Giant Slalom
1 x Silver Medal Combined


World Championship
6 x Gold Medal Slalom, Super G, Combined
2 x Silver Medal Giant Slalom
3 x Bronze Medal Super G, Slalom, Giant Slalom

12 Season Titles
4 Overall, 6 Slalom, 1 Super G, 1 Giant Slalom

Supporting the world’s best ski racers has always been a crucial and elementary factor in the Reusch brand communication. Since 1980 Reusch-supported athletes have won 69 out of 84 possible Overall World Cups, four of them won by Shiffrin.

Erich Weitzmann, Reusch CEO:
We all love Mikaela! She’s always positive and she’s incredibly fast. That’s one reason why it makes us extremely proud to have her on board. The other reason is the extremely important feedback we receive from Mikaela as a total perfectionist when it comes to equipment. Only perfect is good enough for her – that’s what pushes us to constantly improve our products. Last but not least, we really admire how much passion and hard work Mikaela puts into everything she does. She is of huge inspiration for the whole Reusch team because we all share the exact same value and dedication. 

Mikaela will certainly be one of the favorite athletes during the upcoming World Cup 2022/23 and his trust in Reusch is the biggest reward for our commitment to producing the world’s best ski gloves. As one of the greatest members of our World Cup Warriors team, Mikaela supported us in the development of her signature glove that perfectly suits her taste and performance requirements. The Mikaela Shiffrin R-TEX XT is a highly technical glove featuring our proprietary waterproof R-TEX XT membrane and premium PrimaLoft Gold Insulation. The glove is therefore extra warm while offering exceptional grip and a precise fit. The perfect glove for all skiers who have what it takes to be a champion, just like Mikaela!